Boutique hotels, DITCH OTAs!

Don’t focus on OTAs. You got work to do with your seamless branding across all platforms, relevant content and value creation, consistent brand voice and communication, image, showing values in practice and relationship you are building with your ideal guests. 

That's a lot of work. BUT that also means you've got the POWER in your own hands instead of depending on (and paying) OTAs.

At first glance, they made it easier for you. BUT if you take a second look, besides taking significant amount of your revenue, they don't do market segmentation the way you could do. 

You should be having success under YOUR OWN TERMS. 

It’s NOT THE SAME to be fully booked under ANY conditions or to have HIGHEST possible daily rates. How is your experience with OTAs and what is the percentage of bookings coming through them?

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Be WORTH EVERY PENNY & every second of your guests.