3 ways to have your hotel always booked with THE RIGHT guests

Today, I offer you three viewpoints. Three different levels on which to act, none is wrong and all are useful but the best result is created when combining all three of them.

As always, this is how I see it.

Moral of the story: There is a clear path to creating the demand and ensuring to be fully booked with the right guests. It is not up to market. It is up to you, as a leader of a hotel.

Plan and Execute

None of the approaches is based on time but it can serve as a reference. This one is based on a yearly plan. It is tactical approach called "plan and execute".

You should ask yourself who you serve and how, when they come and why, what you provide them with, what resources you have, what can you make out of these resources and then, you act. So first you plan then you execute.

Your goal is to know who you are for and how to accommodate your business targets.

More concrete questions to go through this process are:

- When is the peak period for your hotel, naturally?

- What can you do to make other periods of the year appealing?

- Is there anything specific in this coming year, like holidays you can use to invite people to come for specific experience?

- Do you offer event organisation and what kind?

- Which events would fit your concept well? Can these contribute to off-season preferably?

- Do you close for vacations? When do you choose to be that off-season for you?

- Who are your guests? Who do you attract? Are these guests part of social groups you want to belong as well?

- How much your typical guest has changed during the last year?

- What challenge do you set in front of your business for this year?

- What can be opportunities for growth or scale? What can you work on to be better on the market?

Discover and Deliver

This approach is all about here and now. It is operational approach dealing with current guests.

You still ask yourself who you serve and how, when they come and why, what you provide them with, what resources you have, BUT this time, you emphasise on what you can make out of it for that specific guest.

Your goal is to serve your real guests better now. You should connect with them and get closer to their needs.

More concrete questions to go through this process are:

- Who is that specific guest?

- What do they want?

- How do they imagine their perfect hotel experience?

- What do they like, dislike?

- What do they actually need?

- How does their day look like?

- What are their routines?

- What makes them feel better?

- What do they hate but still need to do?

- What do they find exciting?

- Why did they come?

- How did they find you?

- Why did they choose you?

- What kind of problems and challenges do they have now in their life?

Sharp Eye and Playful Mind

This one is the highest mountain of all. It is strategical approach that only you can do the best because only you know what you what your business to feels like to others, to mean in the world, to offer in the market. It does not mean that you are thinking about your business in a five- or ten-year time. It’s not why it is strategical.

You are actually seeing both now and here but also preparing for future.

The best tool for this would be internal audits which goal is:

- Decluttering your business,

- Clarifying your message,

- Purifying your concept,

- Revision of your systems and procedures,

- Team building,

- Guest analysis,

- Boutique experiences,

- Strategical planning of resources and

- Mission review.

Whatever approach you naturally take, you are the one who creates the demand. You make sure everything is booked. Try combining other approaches with the way you currently operate.

I invite you to share your business wisdom! Tell us, what is your occupancy rate during low and high season? Comment bellow.

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