Authentic to what exactly? Others?

Authentic TO brand, culture, destination, the needs of individual, shared love towards something; what’s your perspective you’re authentic from?

Listen, I’m not going to talk about what being authentic nowadays really is. And how it’s different to being original.

There are so many ideas out there and this is not about having UNIQUE IDEA, NEVER-HEARD-BEFORE OFFER, ONE-OF-A-KIND EXPERIENCE, etc.

Those are marketing phrases. And for actual business success are NOT that important.

Unique concept in our methodology means SPECIFIC EXPERIENCE and this makes an AUTHENTIC HOTEL STORY.

And a good story is TRUE to its characters, their personalities, surprises you in a ways that fit the narrative, develops with integrity, etc.

Specific experience is when you don’t mimic trends or great ideas but think about the story that you relate to and your ideal guests can recognize easily.

Specific experience is easy to enjoy because it’s ready to use and obvious. If not for mind, then for body. Meaning it’s so EFFORTLESS for your guests to stay in your hotel.

There are various ways to accomplish this. NONE of them is looking what other hotels are offering.

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ELEVATE your hospitality business.

Master consistent excellence DELIVERED in practice.

Be WORTH EVERY PENNY & every second of your guests.