top of page
Search


Anyone with money can open a hotel, but not everyone can build a brand out of it.
Every owner needs an outside perspective but NOT from traditional consultants. You need it from people like me – independent, proactive...


Don’t forecast demand, 10X it
What are you NOT doing when you are projecting demand and occupying with market analysis? You are avoiding the work of: - ...


Guests are more likely to notice what isn’t working than what is
That’s just the nature of human brains. And hotel guests are no different. Trick – anticipation. Of course there are going to be...


Opening of a new health/sport hotel and terrible omissions in concept implementation
When you come up with a niche that sounds great and unique, do not underestimate its implementation. You will probably have an...


Hotels with a niche?
It’s specific people enjoying specific experiences. Experience economy is all about the effect a product or service has on people’s...


Soft toy animal, Starbucks and neurological system story
Traveling often means being in a new environment, which can become stressful at times. Even if we are excited, it’s still a stress for a...


It’s not architecture’s job to design a perfect hotel
Of course architectures design spaces with users in mind. For example, if users are families, a floor plan is going to look differently...


What if your destination is not worth coming back to?
Some destinations are not branded as returning. Paris, London, New York or Dubai will most likely be perceived as a destination likely to...


They are not interested in stealing your supplies. We evolved from that.
It is one thing to optimize and follow your financial numbers. And let that be. But don’t collide it with guest experience. It’s not...


Putting a garbage bag might be the rocket science.
It’s funny but yesterday I (who prides myself for being able to figure out anything) found out I was putting the garbage bag in a bin ALL...


One small toothpaste and one toothbrush in a package.
Okay, it’s been going for a while now. If you haven’t actually been frustrated by this one, you must be the type of person bringing your...


Hotel concept is layers and layers of details in interior design, service, branding…
Hotel concept and hotel philosophy are NOT implemented all at once and once for all. There are infinite ITERATIONS throughout the hotel...


The point of defining a target group is to deliver up to their expectations.
Doing market segregation is not differentiation per se, but the way you respond to their needs and wants is what separates you from...


Are you one of those? Because that’s unacceptable.
One of those hotels whose owners/directors/managers respond to bad reviews by: - defending themselves, - sending annoying...


Hospitality is not the same as providing a service.
Providing a service is a job. Hospitality is attitude. Providing a service is SIMPLE. Hospitality is HARD. It’s hard BECAUSE it is...
bottom of page