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Stop training employees to be and act the same!
Employees’ personality should be ENCOURAGED. Otherwise, let’s move to robots. Since moving to Dubai, I noticed the lack of exchange...


What do you do when no one is watching?
Company culture starts with you. Good practices start with you. “How you do anything is how you do everything” applies to the whole...


What do great reviews look like?
Some reviews are good but some are amazing. Those amazing ones act as your best sales persons. Recently I discovered one beautiful...


Tactical empathy is the most powerful skill you need to teach your team.
Empathy is one of the most important skills for hospitality. But tactical empathy is a necessary tool. Tactical empathy is strategic...


Extraordinary or silly?
When do unique experiences go from extraordinary and remarkable to silly and pointless? Today, I invite you to listen to the second...


Polite staff doesn’t equal professional, problem-solving and genuine hospitality response.
Being polite is just one skill among many. What I see nowadays is business asking their people to be very polite but not training them on...


If your guests are too complicated, you’re not booking your ideal guests.
Ideal guests are ideal because they are easy to handle, they love everything about your place and can’t wait to come back. But it’s...


How to be predictable yet exciting?
Predictable means consistency in service. Once you provide something, consider a guest expects it next time too. Both in baseline (what...


Secret to extraordinary experiences is …
Today, I invite you to listen to the very first episode of the podcast Experience with Marina. You’re about to reveal this important...


Complicated is not the same as complex.
Don’t make it complicated. Being complex is complicated enough. Maybe you first got to clean up your mind before tackling the company...


Surprises are good way to overdeliver but ensure it’s relevant to the specific guest.
Surprises are not necessarily a cost for you. Because most hoteliers are thinking this way, we end up with lots of irrelevant free stuff....


Instead of focusing on unique experience, you first need to make a good one with consistent success.
Dream big – build the next Aman brand or open glamping at the Moon or whatever lights the spark in your heart Start small – make the...


Every step of a guest’s journey should feel natural. Like a story being told in an effortless and intentional flow.
Experience can not be forced. Experience happens. It is the result of joint energies, intentions and efforts, of your people, ideas,...


It’s not about what you think is valuable but your guests.
Of course everything starts with your vision. But at the end, it is guests who should be enjoying it. But you and your guests are not...


Standardize service, not just offer.
If you’re not the one serving guests, you should be serving your team members who do! What is this woman talking about? I am crazy lady...
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