It’s not about what you think is valuable but your guests.

Of course everything starts with your vision. But at the end, it is guests who should be enjoying it.

But you and your guests are not miles away in values. Your vision won’t appeal to everyone, but the ones who actually feel the same spark.

Your vision should meet your ideal guest’s vision and create the space where your vision can be enjoyed and shared.

Otherwise, you’ll end up trying to sell to people who don’t find value in your creation, dropping prices and fighting competition, focusing on wrong tools in marketing, etc.

I’ve released a podcast episode on this topic with extremely interesting and vivid examples, listen to Episode 2.

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