What if your destination is not worth coming back to?
- Marina Djorem
- Jun 2, 2024
- 1 min read
Updated: Apr 24
Some destinations are not branded as returning. Paris, London, New York or Dubai will most likely be perceived as a destination likely to come back to.
Yours however, might not be such. A village in Italy or a completely new destination like Saudi Arabia.
Another variation of this is a target group of guests who are not prone to coming back to destination. They don’t travel often so it was a life time trip or in contrary they travel often and want to explore the whole world.
In both cases, word-of-mouth marketing is still the aim. They might not be coming back but their friends and family are likely to, especially if they speak highly of their experience.
In addition, you can always be innovative with creative offers for events and celebrations and those might inspire your guests to make another trip or include it in their regular locations.
Word-of-mouth recommendation will always be cheaper and bring qualified customers, driving your rating and reputation.

Tell us YOUR story & get REAL feedback.
ELEVATE your hospitality business.
Master consistent excellence DELIVERED in practice.
Be WORTH EVERY PENNY & every second of your guests.


