Before implementing an idea, always ask yourself if it’s on brand.

NOT every idea is good for every business.

It depends on what values you promote and build your business around.

Offering and promising BIGGER, BETTER, SHINIER experience WON’T bring you high quality guests.

It will bring you CONFUSION within business structure, SLOPPY service, OVERWHELMED employees, BAD REVIEWS and picky guests.

High quality guests are your ideal guests who like the exact service you offer and UNDERSTAND WHAT MAKES YOU DIFFERENT and they always want to stay with you.

BUT before knowing if some idea fits your business, you first need to DECIDE WHAT “ON BRAND” MEANS FOR YOU and build that concept clearly.

Once you know your CONCEPT, UNIQUE SELLING POINTS, VALUES, it’s easy to come up with EXCITING IDEAS for your ideal guests.

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