Being fully booked is not the most important.

When you rely solely on paid marketing, your costs keep RISING, you do NOT serve only your ideal guests and as a result it’s DIFFICULT to organise all inner processes.

This means you are NOT delivering and over delivering to your real actual guests.

If you did, your price would RISE; therefore, your paid marketing and costs for OTAs would be significantly lower.

You would host more and more of your IDEAL guests who would become LOYAL and running operations would be SMOOTHER and optimised.

Everything is connected.

You can go for marketing and sales and have it look easy but keep LOSING money.

OR you can pay the price now in EFFORT and TIME to enhance guest’s experience and clean backend systems but have it easier later and allow MUCH MORE MONEY to come in.

You can delegate things to experts but NO ONE is a bigger expert than you are for important decisions in your business. Know what you get with each approach.

Investing primarily into marketing is THROWING MONEY AWAY for short term income.

Aiming for as high occupancy as possible is one piece of puzzle OUT OF THE CONTEXT.

What really matters is the SATISFACTION of your guests and whether they are the right ones.

Happy guests are the best marketing. They will recommend you to their friends who are likely to be similar to them, so more ideal guests come your way. They may even come together for some occasions.

They are EASY TO SERVE because you know them. They BOOK DIRECTLY without OTAs in between and trust you for any recommendations.

That’s the power of word-of-mouth marketing.

Your way of doing hospitality is your best booking strategy.

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