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Competition doesn’t exist if there’s strong value proposition. Unique methodology sets you apart.

  • Writer: Marina Djorem
    Marina Djorem
  • Dec 8, 2022
  • 2 min read

Updated: Apr 24


If you don’t build an HONEST relation with your guests, next time, they will CHANGE you for some other hotel they want to try out.

Nothing personal. It’s called consumerism or the fear of missing out, famous FOMO.

But when you create connections that will make them slow down, they will get CONSCIOUS MOMENT to truly experience your hotel.

Your guests get MEMORIES and reasons to come back and you get their LOYALTY and free sustainable marketing.

Let’s talk about how this is done.

The secret is, your hospitality methodology. It is YOUR WAY OF DOING HOSPITALITY in the hotel industry. This is the core product that your guest is buying today.

If you materialize it in each and every moment during their stay, in whatever you do for them and in a way that follows your philosophy, you will not be a hotel anymore, you will be their place that they CAN’T WAIT TO COME BACK TO.

And that should be THE MOST IMPORTANT AIM of yours!

Your VALUE PROPOSITION is your recipe for perfect guest stay. It is everything a guest can see, feel, touch, smell, taste, hear when they are in your hotel but also on your website, social media or consuming anything that has to do with you.

The more specific and weirder you get, the more MEMORABLE you are going to be but don’t overdo it, it has to be HONEST and shows INTEGRITY.

You don’t want to create a hype. You don’t want people to stop by just to see your hotel.

You want them to feel comfortable, that sweet mix of familiar & deserving yet special & extraordinary.

You want guests to stay, be part of your story and spread it.


Guest's experience in boutique hotels, hotel reviews & ratings, hotel management & operations, small hotel problems, hotel marketing, stand out, hotel positioning and brand book implementation, applied differentiation, unique hotel concept, hospitality and serviceability, running hotel with ease, luxury hotels, hotelier, how to start a hotel, hotel sales, hotel branding, boutique experience, hotel make money, hotel education

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ELEVATE your hospitality business.

Master consistent excellence DELIVERED in practice.

Be WORTH EVERY PENNY & every second of your guests.

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