Concept over market analysis and benchmarking

Market analysis and benchmarking offer awareness and insights into market supply and demand, economy, risks and opportunities etc.

Owners will often base their whole hospitality idea and its feasibility on market analysis.

However, most of the hotels are not successful, especially throughout time, because there was a specific market gap only waiting for them, but because the CONCEPT was unbiased and genuine answering people’s needs and wants AND it was well implemented.

Market analysis will dilute your idea. You will lose courage to implement your CRAZY idea you had from the start.  

I’ve seen many SWOT analysis done in a mellow way. NOT hitting the real points and thinking brave and creative enough to pinpoint those.

What matters is what your guests see as a value, need and want, which all fits into your UNIQUE HOSPITALITY APPROACH AND CONCEPT.

Which from there on you need to develop into layers and build up the whole experience.

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