Copywriting and storytelling gone wrong

Are you one of those “TRULY A HOTEL WITH A DIFFERENCE” or “FOR LONG TERM MEMORIES”?

“MORE THAN A HOTEL” or “HOME AWAY FROM HOME”?

“BESPOKE ROOMS” and “REDEFINED LUXURY”?

Really? Why? WHY?

I get it – everyone writes it, copy is not so important for hotels, how else, etc.

Maybe copy is not the most important for hotels. But is that how you feel about your photos and offer too?

Because chances are your photos are NOT completely realistic therefore giving away wrong impression. Your offer is not reflecting quality because delivery is not planned in detail. And what else? Because there is more for sure!

So, start from the start. What differentiates you? What do you really offer and how does your service feel?

Then describe that. Be clear with what is and what a guest can make out of it.

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