Higher the price, higher the interest. But it’s sustainable only if value is justified.

It USED to be true “higher the price, higher the quality”.

Unfortunately, this is not the rule anymore.

People try to sell expensive things WITHOUT the real value behind.

This is where MARKETING makes wonders but if you disappoint in real life, what is your LONG TERM plan exactly?

High prices do rise interest. It’s not available to everyone, there is scarcity involved, but most of all EXCLUSIVITY.

And if your prices JUSTIFY the quality of an experience, great.

But if not, can you even BLAME market, competition or whatever when you close after TWO YEARS?

That's what I call - shiny outside, rotten inside.

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