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Standardisation VS. Customisation

  • Writer: Marina Djorem
    Marina Djorem
  • Feb 11, 2024
  • 1 min read

Updated: Apr 24


How do you stick to standards while also customising guest’s experience? 


Standardisation is the level of your PRACTICE and 

customisation is the level of your POTENTIAL. 

You need BOTH. 


There is no conflict between these two. 

Standardisation enables customisation. 


Is it more difficult to encourage your team to go above and beyond for a guest or to follow standards and procedures?




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Master consistent excellence DELIVERED in practice.

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