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Standardization feels like trust, being taken care of. Customization makes guests feel special

  • Writer: Marina Djorem
    Marina Djorem
  • Jul 17, 2023
  • 1 min read

Updated: Apr 24


There are two layers of service.

First is standardization and second is customization.

FOR YOU, standardization means smoother organization, no mess, no drama, less stressed employees, less questions and confusion, more control.

FOR YOUR EMPLOYEES standardization means clear head, knowing what to do in any moment, without being overwhelmed and fear of making new decisions.

FOR YOUR GUESTS standardization means quality, level of service they can always expect. It results in trust and feeling of being taken care of.

CUSTOMIZATION on the other side means bringing more creativity into process, observing the process and changing the standards if necessary.

It allows your team to be more involved and engaged, it encourages them to be authentic and show their personality.

Customization brings fresh ideas and makes every stay special in its own way for your guests.

They feel like you truly see them and know them for who they really are.

It’s a surprise and delight each time you overdeliver and assist them without being asked.

Boutique service can NOT exist without any of these two.

Be organized INSIDE and memorable OUTSIDE.

ENSURE standardization. AIM FOR customization.


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