Standardization is the level of your practice. Customization is the level of your potential.

“You don’t rise to the level of your potential. You fall to the level of your practice.”

Standardization exists to support you, whether the situation is easy or difficult, when your team is well trained they will always deliver.

Customization serves to fresh things up, whether the moment is busy or slow, whenever your team is inspired and confident, they can over deliver.

Standardization and customization are two levels that every hotel should have established and practice them regularly.

These are two levels on which you should be training all your employees.

The better you get at each, both levels rise and then your hotel thrives.

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Master consistent excellence DELIVERED in practice.

Be WORTH EVERY PENNY & every second of your guests.