Stop focusing on the market and start noticing your real guests’ needs.

STOP looking at what successful hotels are offering, their prices and deals. Especially the big chains.

Market analysis is NOT what you should be doing. At least not how everyone is doing it.

The ONLY market analysis that you need to be doing is your current guest analysis.

Hotels have their NICHE as well. So, make sure you are not observing wrong guests. Because if you already deal with people who are not your ideal guests because you did not market your real values then FIRST start from there.

The most common MISTAKE is that owners think price differentiation is enough. Price is NOT even differentiation nor competitiveness.

Listen, price is just a number and the real question is what you OFFER for that price.

Today, this applies to absolutely any price range! People want value for money.

Also, the more the better is all WRONG. What matters is what your guests see as a value, need and want.

If you offer the most amazing thing which your actual guests don’t find valuable, chances are you’re dealing with non-ideal guests or offering the wrong thing.

Be curious to get to know your ideal guests, collect information and conclude on REPEATING PATTERNS. Use these insights to CREATE MORE VALUE and SURPRISE them.

This will make you IRRESISTIBLE to your ideal guests and no market behaviour will ever threaten you as long as you listen to your actual guests over and over again.

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