What brought you here, won’t bring you there.

“What brought you here, won’t bring you there” – they say.

But then again – “If it ain't broke, don't fix it.” – someone shout.

So, which one is it?

There is always someone to give what they believe is a wise advice.

Nowadays, it’s even louder because they are all online, shouting with their expertise to tell you what’s best for your business.

Including me.

But you know what – they are all right.

"If you don't know where you're going, any road will take you there."

You need to know where you are currently and where you want to arrive.

It’s both. You need to learn and evolve your business but also keep the essence, concept and mission that got you to start all that.

It’s always both.

It’s always a middle way.

Growing on top of what is already well.

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